Being in the right place at the right is
often considered to be the magic formula for success, with the rider
that some directed action is taken consistently to achieve your goals.
Successful people get involved in a business that is positioned ahead of
major trends in the economy. These drive the business forward in the
same way that the incoming tide raises a ship. Not fads or fashions
which are cyclic, to use the same analogy, like waves on the sea.WHO creates demand on the Market today?
The
following statistics from the official government website will help you
to estimate a figure of elderly population consuming health related
products and its potential. Baby Boomers and an Ageing Population As a
significant portion of the population is now over 55 years of age
especially within North American, Western Europe and Japan, this
consumer segment has become a major target group for the health and
wellness industry.
Concerned
with improving their health and maintaining their lifestyles, the baby
boomer generation. One more time: “ WHO creates demand on the Market
today?”
The answer is – Baby-Boomers.
What do they want?
They want:
-
Feel healthier
-
Look Better
-
Slow down aging process
-
Prevent Diseases
Question: What does “healthy” mean to you?
· absence of sickness! · spends a large amount of money on healthier foods, exercise
· equipment, diet pills and vitamin supplement
Wellness
is on the increase as today people are becoming much more aware of
preventative healthcare and alternative medicines than 15 or even 10
years ago. Wellness simply means taking steps to prevent illness such as
eating a healthy diet, taking nutritional supplements, self-
improvement, keeping fit, and using personal care products that are
non-toxic to you or the environment. The internet presents an ideal
opportunity to develop a business in the wellness industry as more and
more people are buying online. The number of people purchasing goods
online has doubled over the past year to 20 million. A large proportion
of these people are known as baby boomers. They are reaching middle age
and on the whole are concerned with their health and diet, and are
younger in appearance and attitude than their parents were at that age.
They
are looking for skin care products, vitamins and fitness programs to
keep them young. Besides, health problems are really a serious issue at
this moment. Let’s look at the following statistics?
· Poor nutrition is a marker for 70% of all diseases
· 50% of adults in Europe are overweight· 21% are pathologically overweight (Paul Zane Pilzer)
· Diabetes epidemic spreading worldwide
A growing
number of consumers are now demanding alternative remedies and natural
solutions for many of their 21st Century ills. Judging by the growing
number of Health Clubs, therapists and lifestyle products available
today, the population is at last waking up to the concept of pursuing a
healthier lifestyle. Virtually every national daily newspaper now
reports regularly on health related matters in order to inform readers
of new ideas and breakthroughs.
An increasing number of dedicated Health &
Fitness Magazines are appearing on the market and Radio and TV provide
coverage as a matter of routine. With so much attention, it is clear
that strong awareness is building up in the minds of the consumer,
making them increasingly receptive to the idea that they need to take
better care of themselves. The market for Personal & Beauty Care products alone in the world is huge. Companies that can offer improved value for money as well as higher quality will tend to dominate the marketplace. Forever Living Products offer just such unique, patented and beneficial products to the discerning consumer. Obesity is on the Increase ?
Worldwide obesity rates set to double in the next 30 years American style super-size portions now common in Europe
- Obesity has trebled in 20 years
- Obesity doubles your risk of premature death
U.K. Population: 50% overweight / 26% obesity
(House of Commons Health Committee Inquiry April 2003)
- Someone has a heart attack every 2 minutes - that’s 275,000 people each year
Coronary Heart Disease accounts for over 120,000 deaths a year
As a significant portion of the population is now over 55 years of age especially within North American, Western Europe, and Japan, this consumer segment has become a major target group for the health and wellness industry. Concerned with improving their health and maintaining their lifestyles, the baby boomer generation spends a large amount of money on healthier foods, exercise equipment, diet pills, and vitamin supplements.
The number of baby boomers aged 65 and/or older in Canada is predicted to rise from 3.9 million in 2001 to 9.2 million by 2041. This means that in 30 years, one in four Canadians will be over the age of 65. (Statistics Canada).
Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal
self-improvement - healthier foods, vitamins, nutritional supplements
and fitness programs - and why consumers will create a virtually
limitless and sustained demand for wellness-based products.
In his book he says:
In his book he says:
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